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VAT - Value Added Tax


Leaflets, flyers and brochures attract ZERO VAT but there are some exceptions.

VAT is payable if:

  • they're designed to be kept (e.g. calendars);
  • they're to be used for admission (e.g. tickets);
  • they're used to obtain a discount (e.g. vouchers);
  • they contain an area to complete (e.g. an application form).


What is a flyer or leaflet?

  • It has a folded/finished size of A4 or less;
  • It is designed to be held in the hand, read a few times and then thrown away;
  • Or it is produced to accompany a product or service (e.g. an instruction leaflet);
  • It is printed on limp, unlaminated paper.
    (The taxman advises that 'limp' paper is 170gsm or less).



Books, Booklets, Magazines and Catalogues (multiple sheets bound together) attract ZERO VAT but there are some exceptions.

VAT is payable if:

  • they are books of tickets;
  • they are books of discount vouchers;
  • they're products that are essentially stationery items (e.g. calendars, notepads, diaries and address books).

Items that are liable for VAT:

  • Items with a finished/folded size larger than A4;
  • All stationery (e.g. letterheads, compliment slips, invoices);
  • All posters (e.g. wall charts, planners, maps);
  • All cards (e.g. business cards, greetings cards, postcards);
  • Anything that's printed on material heavier than 170gsm;
  • Anything that's laminated.


For more information about VAT have a look at

Our VAT Number is: 567 4068 16.


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