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PDF Printing

Our ideal PDF is:

  • Version 1.3
  • All fonts converted to outlines (curves)
  • All transparencies flattened
  • All colours converted to CMYK using the FOGRA 39 colour profile

If you're using Adobe Acrobat Distiller then select 'Press Quality' - this will automatically download all fonts and convert colours to the CMYK colour model ready for printing.

NOTE: If you don't supply CMYK files then we'll convert them at this end - but this can result in unexpected colour shifts.

If you don't have a PDF writer you can download one here - it's free.

We can also accept native files from most graphics applications (both Macintosh and PC) but you must embed the fonts first (or email them separately). We'll process your documents to make them CMYK 'print-ready' and send you a proof for checking. These files need to be checked very carefully for processing errors before printing.

NEVER enlarge images in your artwork - this can seriously degrade quality. For good reproduction scan/create your images at the size you intend to print them (or do as graphics professionals do, scan oversize and do any retouching and airbrushing before reducing them to the required printed size). 

Create/scan your images at 300dpi and save them as TIF, PSD or EPS formats.

JPG (or JPEG) files are fine as long as you use minimum compression and you don't alter and save the images too many times (you lose quality each time you save).

BMP and PCX formats are ok, but tend to produce very large files.

Internet images: GIF format can only cope with 250 colours so they give inferior results when printed - and most JPG images on the internet use extreme compression which can cause colour shifts and blurriness. Since JPG and GIF are the most common image formats on the web, it follows therefore that it's not a good idea to simply lift an image from someone's website - and it's almost certainly an infringement of copyright.

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