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Designing for Promotions

It takes readers just a few seconds to decide whether the stuff they are looking at is worth further attention. Here are a few points that you should think about when producing your material.

What’s in it for the reader?
In other words what are the benefits of your product or service? Can the reader reduce, enhance, build, save or eliminate something? Can the reader profit in some way by coming to you?

Use a photograph of yourself or your product
A picture will help the reader connect with you more easily. A photograph of your products being used by happy, satisfied customers would be ideal.

List your services or products
Make it easy for the reader to see what you offer at a glance. Using bullet points to present your list makes it easy to read.

Use a testimonial
Testimonials increase your credibility. Use the person’s full name together with their company name - and ask for their permission. A testimonial that is in italics, with quotation marks will appear as someone is saying it.

Use the word free
I know, you see it everywhere - but that's because it works! Buy one get one free, free estimates, free parking, Free mainland delivery, or a free consultation are just a few examples.

Call for action
What do you want the reader to do? Arrange a free consultation? Visit your website? Ask for a free estimate?  

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