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S/S: (Same size) - an instruction to reproduce to the same size as the original.
Saddle
stitching: a method of binding where
the folded pages are stitched through the spine from the outside, using wire
staples. Usually limited to 64 pages size.
Sans serif: a
typeface that has no serifs - hence the name (see serif) - and the
characters are made up of lines of constant thickness. Common sans serif
typefaces are Helvetica, Switzerland and Arial - which all have the same
origins - Avant Garde, Gill Sans, Univers and Futura. There are thousands of
sans serif typefaces available.
Scale: the means within a program to reduce or enlarge the amount of space an image
will occupy. Some programs maintain the aspect ratio between width and height
whilst scaling, thereby avoiding distortion. (See enlarge or reduce).
Scaling: a means of calculating the amount of enlargement or reduction necessary to
accommodate a photograph within the area of a design.
Scamp: a sketch or drawing of a design showing the basic concept.
Scanning: The process of converting a hard copy into digital data ready for editing and
design. The quality of the scan is dependent on the quality of the original,
the scanning equipment and software as well as the experience of the operator!
Score: A crease put on paper to help it fold better
Screen
(tint): In graphic arts, a
uniform dotted fill pattern, described in percentage (for example, 50 percent
screen).
Screen
font: Low-resolution (that is,
screen resolution) bitmaps of type characters that show the positioning and
size of characters on the screen. As opposed to the printer font, which may be
high-resolution bitmaps or font outline masters.
Screen
Printing: This is a process where
the ink is transferred to the printing surface by being squeezed through a
fine fabric sheet stretched on a frame. The screen carries a stencil that
defines the image area. The process can be manual or mechanical but is most
suitable for short runs. Screen printing is usually used for large poster work
and display material. It comes into its own when printing to difficult or
unusual surfaces such as clothing or plastic objects. It is often referred to
as silkscreen printing although the screens are generally made from artificial
fibres.
Script: Connected, flowing letters resembling hand writing with pen or quill. Either
slanted or upright. Sometimes with a left-hand slant.
Section: A folded sheet that is assembled with others to make up a book. For example an
A2 sheet will provide a section of eight A4 pages when folded twice. A 20-page
booklet would therefore require two 8-page sections and one 4-page section.
These sections are then saddle-stitched together. Larger booklets of, say,
more than sixty pages could be perfect bound.
Security
paper: paper incorporating
special features (dyes, watermarks etc) for use on cheques.
Self-cover: the paper used inside a booklet is the same as that used for the cover and is
generally printed on the same press run.
Serif: a typeface that has "hands and feet" (serifs) on the ends of the
strokes and the characters are made up of both thick and thin strokes. Common
serif typefaces include Times Roman, Garamond, Palatino, Bookman and New
Century Schoolbook.
Set
solid: (typesetting) type set
without line spacing (leading) between the lines. Type is often set with extra
space; e.g. 9 on 10; or 9/10 = 9 point type with 1 point of space.
Set
width: (typesetting) the
horizontal width of characters. Typefaces vary in the average horizontal set
width of each character (for example, Times has a narrow set width), and set
widths of individual characters vary in typeset copy depending on the shape of
the character and surrounding characters.
Set-off: A printing fault where ink transfers from a sheet to the one below as it
leaves the press creating an undesirable ghost image. This can be cured if
necessary by interleaving. The machine minder should be able to correct the
problem.
Sew: To fasten the sections of a book together by passing thread through the centre
fold of each section in such a way as to secure it to the slips; in
distinction from stitch.
Sheet
Fed: A press that prints by
taking up one sheet at a time. This is the system you are most likely to come
across.
Sheet: a single piece of paper. In poster work refers to the number of Double Crown
sets in a full size poster.
Sheetwise: a method of printing a section. Half the pages from a section are imposed and
printed. The remaining half of the pages are then printed on the other side of
the sheet.
Show-through: see opacity.
Shrink
wrap: Method of packing printed
products by surrounding them with plastic, then shrinking by heat.
Side
heading: (typesetting) a
subheading set flush into the text at the left edge.
Side
stabbed or stitched: the
folded sections of a book are stabbed through with wire staples at the binding
edge, prior to the covers being drawn on.
Side
stitching: To stitch through the
side from front to back at the binding edge with thread or wire. (See
stabbing).
Sidebar: a vertical bar positioned usually on the right hand side of the screen.
Signature: a letter or figure printed on the first page of each section of a book and
used as a guide when collating and binding.
Sixteen
sheet: a poster size measuring
120in x 80in (3050mm x 2030mm).
Size: a solution based on starch or casein that is added to the paper to reduce ink
absorbency.
Skin
packaging: Method of packaging by
which thin, clear plastic is shrunk onto an object backed by printed card.
Slurring: a smearing of the image, caused by paper slipping during the impression stage.
Small
caps: (typesetting) a set of
capital letters which are smaller than standard and are equal in size to the
lower case letters for that type size.
Snap-to
(guide or rules): a
WYSIWYG program feature for accurately aligning text or graphics. The effect
is exercised by various non-printing guidelines such as column guides, margin
guides that automatically places the text or graphics in the correct position
flush to the column guide when activated by the mouse. The feature is optional
and can be turned off.
Soft
back/cover: a book bound with a
paper back cover.
Soft
or discretionary hyphen: a
specially coded hyphen that is only displayed when formatting of the
hyphenated word puts it at the end of a line.
Solarisation: A photographic image in which both blacks and whites appear black, while
mid-tones approach white.
Solid: Lines of type with no space between the lines (unleaded).
Special
Colours: This refers to colours
that are produced using specially mixed inks from one of the commercially
available colour ranges such as Pantone, DIC or Focoltone. They are most
commonly used when using Two Colour Printing.
To print colours outside the range of four-colour process
it is necessary to use special inks. If for example the exact colour of a
company logo could not be achieved from a CMYK mix then it would be necessary
to print a fifth plate with the special ink. It is not unusual, where an
elaborate effect is required, to print in six or more colours. There are
presses that are capable of printing eight different plates in a single run
through the machine.
It is worth bearing in mind when choosing a colour for a
company logo that sooner or later you will want to print a colour brochure
using four-colour process. A vivid ink that you have chosen from the Pantone
book may not have an acceptable CMYK equivalent. You may be forced to change
the company colour or swallow the ongoing expense of a fifth plate.
Spine: the binding edge at the back of a book.
Spoilage: planned paper waste for all printing operations.
Spot
colour: Spot colour is not made
using the CMYK process colours - instead the colour is printed using a
separately mixed ink - each spot colour needs its own separate printing plate.
Spot colours do not apply to digital printing as the printing devices can only
reproduce from the four process colours; cyan, magenta, yellow and black.
Spread: Two or more adjoining pages that would appear in view on sheet.
SRA: a paper size in the series of ISO international paper sizes slightly larger
than the A series allowing the printer extra space to bleed.
Stabbing: to stitch with wire through the side of gathered work at the binding edge.
Standing
elements: In page design, elements
that repeat exactly from page to page, not only in terms of style, but also in
terms of page position and content. The most commonly used standing elements
are page headers or footers, with automatic page numbers.
Standoff: the amount of space between a clock of text and a graphic, or between two
blocks of text that wrap.
Step
and repeat: A term used to
describe the positioning of documents several times onto the same sheet of
paper to avoid paper wastage.
Stet: used in proof correction work to cancel a previous correction. From the Latin
'let it stand'.
Stitch: to staple, sew or otherwise fasten together by means of thread or wire the
leaves or signatures of a book or pamphlet.
The different styles of stitching are; double stitch, where
two loops of a single thread are fastened in the centre of the fold. Machine
stitch, where a lock stitch is made; saddle or saddle-back stitch, where the
centre of the fold is placed across the saddle in the machine and wire staples
are driven through and clenched on the inside, side stitch, where the thread
or wire is stitched through the side of the fold; single stitch, where a
single loop is drawn through the centre and tied; wire stitch, in which
staples are made, inserted and clenched by a machine from a continuous piece
of wire, as in the saddle back stitch; as distinct from sew.
Stochastic
screening: also known as FM
(Frequency Modulated) screening. With conventional halftone screening, the
variable dot size formed creates the optical illusion of various tonal values;
however, the dot centre pitch distance is constant.
In the case of FM screening systems, the dots are randomly
distributed to create this tonal change illusion. The greater the number of
dots located within a specific area, the darker the resultant tone.
The dots produced in this way are usually smaller than
conventional halftone dots, resulting in improved definition, although greater
care and attention to detail is required in plate-making stage.
Stock: A general term for any
paper or board that is used as a printed surface.
Strawboard: a thicker board made from straw pulp, used in bookwork and in the making of
envelopes and cartons. Not suitable for printing.
Stress: In a typeface, the axis around which the strokes are drawn: oblique (negative
or positive) or vertical. Not to be confused with the angle of the strokes
themselves (for instance, italics are made with slanted strokes, but may not
have oblique stress).
Strike-through: the effect of ink soaking through the printed sheet.
Stroke
weight: In a typeface, the amount
of contrast between thick and thin strokes. Different typefaces have
distinguishing stroke-weight characteristics.
Style
sheet: In desktop publishing
program, style sheets contain the typographic specifications to be associated
with tagged text. They can be used to set up titles, headings, and the
attributes of blocks of text, such as lists, tables, and text associated with
illustrations. The use of style sheets is a fast and efficient way to insure
that all comparable elements are consistent.
Subhead: A secondary phrase usually following a headline. Display line(s) of lesser
size and importance than the main headline(s).
Subscript: (typesetting) the small characters set below the normal letters or figures.
Supercalendered
paper: a smooth finished paper
with a polished appearance, produced by rolling the paper between calenders.
Examples of this are high gloss and art papers.
Superscript: (typesetting) the small characters set above the normal letters or figures.
Swatch: a colour sample.
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Tabloid: A
page that measures 11' x 17' - most often used in portrait orientation for
newspapers. Not to be confused with an 11' x 17' spread, which is made up of
two letter-sized pages.
Tagged
Image File Format: See
Tiff.
Tags: the various formats which make up a style sheet - paragraph settings, margins
and columns, page layouts, hyphenation and justification, widow and orphan
control and automatic section numbering.
Template: a standard layout usually
containing basic details of the page dimensions.
Text
wrap: see Run-around.
Thermography: a print finishing process producing a raised image imitating die stamping. The
process takes a previously printed image that before the ink is dry is dusted
with a resinous powder. The application of heat causes the ink and powder to
fuse and a raised image is formed.
Thirty
two sheet: a poster size measuring
120in x 160in (3048mm x 4064mm).
Threaded
or Chained: see Pipelining.
Three
Colour Printing: Theoretically it is
possible to produce an adequate range of colours using just Cyan, Magenta and
Yellow. In Four Colour Process Printing the black plate adds shade and depth
reducing the amount of ink required. Today this system is very rare.
Three-colour printing may also refer to the use of three
special inks or black combined with two specials.
Thumbnails: the first ideas or sketches of a designer noted down for future reference.
Also small low resolution pictures used to speed up the design process. When
the design is finalized they're replaced with high resolution (much larger)
files prior to printing.
TIF
or TIFF: Acronym for Tagged Image
File Format. A type of bitmap. Pictures can be black-and-white line art,
greyscale or colour. This is a widely used format for image/photographic files
but is unsuitable for text unless its is created at a very hi-resolution.
Tiling
(tile): Printing a page layout in
sections with overlapping edges so that the pieces can be pasted together.
Tints: An area of tone made by a pattern of dots, which lightens the apparent colour
of the ink with which it is printed. Normally available in 5% steps from 5% to
95%.
Tip
in: the separate insertion of
a single page into a book either during or after binding by pasting one edge.
Tombstoning: In multicolumn publications, when two or more headings in the same horizontal
position on the page.
Track: In typography, to reduce space uniformly between all characters in a line. As
opposed to kerning, which is the variable reduction of space between specific
characters.
Transparency: A type of photograph. Transparencies generally have sharper images and better
colour than photographic prints. The three most common sizes are
'five-by-four', 'two-and-a-quarter' (both in inches) and 35mm - the same size
as your holiday slides.
Trapping: A slight overlapping between two touching colours that prevents gaps from
appearing along the edges of an object because of misalignment or movement on
the printing press.
Trim: the cutting of the finished product to the correct size. Marks are
incorporated on the printed sheet to show where the trimming is to be made.
Twin
wire: paper that has an
identical smooth finish on both sides.
Two
Colour Machine: A press that prints
two colours during one pass through the machine. It is possible to print
four-colour process by printing Cyan and Magenta, changing the plates and then
sending the sheets through again to print the Yellow and Black.
Two
Colour Printing: Two-colour printing
is commonly used for stationery because of its cost-effectiveness. The typical
design includes a special colour such as a Pantone ink along with black. The
special ink is for the 'company colour' for use on the logo and the black is
for text. In addition, tints of both inks could be used to produce variations
of the colour and greys respectively.
For example, if a strong blue is chosen as the main colour
then the opportunity exists to have a pale blue tint, perhaps as a background
'ghost' image. A range of greys is also available from tints of black.
Two-colour printing can be an economic way of producing
brochures and catalogues if full-colour images are not required. There are
creative options such as duotones that can be considered if the subject matter
is suitable.
Type
alignment: The distribution of white
space in a line of type where the characters at their normal set width do not
fill the entire line length exactly. Type maybe aligned left, right, centred,
or right-justified.
Type
families: A group of typefaces of
the same basic design but with different weights and proportions.
Typeface: (typesetting) a complete set of characters forming a type family (or font) in
a particular design or style.
Typo: an abbreviation for typographical error. An error in the typeset copy.
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u/lc: Abbreviation for upper and
lowercase.
Unit: In typography, divisions of the em space, used for fine-tuning the letter
spacing of text type. Different typesetting systems and desktop publishing
software use different unit divisions: 8, 16, 32, and 64 are common. One unit
is a thin space or a hair space.
Universal
Copyright Convention (UCC): gives
protection to authors or originators of text, photographs or illustrations
etc, to prevent use without permission or acknowledgment. The publication
should carry the copyright mark c, the name of the originator and the year of
publication.
Up: printing two or three up means printing multiple copies of the same image on
the same sheet.
UV
Varnishing: A method of adding a
gloss finish to printed surfaces. The advantage of UV varnishing is that it is
similar to printing an extra colour and can be applied to selected areas to
produce special effects. The UV refers to the Ultra-Violet lamp under which
the varnished sheets pass for rapid drying.
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Varnishing: to apply oil, synthetic, spirit, cellulose or water varnish to printed matter
by hand or machine to enhance its appearance or increase its durability.
Vector
Graphics: A vector is a
mathematically calculated method of plotting accurate lines and curves. Unlike
bitmap images, it is resolution independent and allows graphics images to be
enlarged to any size, without any loss of quality.
Vellum: the treated skin of a calf used as a writing material. The name is also used
to describe a thick creamy book paper.
Verso: Left handed page of an open publication.
Vignette: where an image fades-out at the edges. This term usually refers to a single
dot pattern that may start at 50% dot and gradually decrease to say 5% in a
smooth graduation.
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Watermark: an impression incorporated in the paper making process showing the name of the
paper and/or the company logo.
Web
Offset: Reel-fed offset litho
printing. Three main systems of presses exist blanket-to-blanket in which two
plate and two blanket cylinders per unit print and perfect the web of paper or
board; three-cylinder system in which plate, blanket and impression cylinders
operate in the usual manner to print one side of the paper or board; and
satellite or planetary systems in which two, three or four plate and blanket
cylinders are arranged around a common impression cylinders to print one side
of the web in several colours.
Web: a continuous roll of printing paper.
Weight: (typesetting) the degree of boldness or thickness of a letter or font.
Weight:
Denotes the thickness of a letter stroke, light, extra-light, 'regular,'
medium, demi-bold, bold, extra bold and ultra bold.
White
space: In designing publication,
the areas where there is no text or graphics -- essentially, the negative
space of the page design.
Widow: In a page layout, short last lines of paragraphs - usually unacceptable when
separated from the rest of the paragraph by a column break, and always
unacceptable when separated by a page break.
Wire
stitching: Stapling. See saddle
or side stitching.
Wire: the wire mesh used at the wet end of the paper making process. The wire
determines the textures of the paper.
Wire-o
binding: A method of wire binding
books along the binding edge that will allow the book to lay flat.
Wood
free paper: made from chemical
pulp only with size added. Supplied calendered or supercalendered.
Word
wrap: (typesetting) the
automatic adjustment of the number of words on a line of text to match the
margin settings. The carriage returns set up by this method are termed 'soft',
as against 'hard' carriage returns resulting from the return key being
pressed.
Work
and tumble: a method of printing
where pages are assembled together. The sheet is then printed on one side with
the sheet being turned or tumbled from front to rear to print the opposite
side.
Work
and turn: a method of printing
where pages are assembled together. One side is then printed and the sheet is
then turned over and printed from the other edge using the same form. The
finished sheet is then cut to produce two complete copies.
Wove
Paper: Uncoated paper often used
for business stationery that has no obvious surface texture or pattern.
Compare to Laid Paper.
WYSIWYG: what-you-see-is-what-you-get - used to describe systems that preview full
pages on the screen with text and graphics. The term can however be a little
misleading due to difference in the resolution of the computer screen and that
of the page printer.
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x
height: The height of the lowercase 'x.'
Sometimes referred to as 'body height.' More generally, the height of the
lowercase letters.
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